Despite its lofty ambitions, the heavily hyped new Vision Pro headset simply can’t live up to sky-high expectations
I wanted to wait until I had a chance to sample the Vision Pro myself before I wrote to you about the device and what it means for Apple and, well, you. It’s so easy to get caught up in, particularly when it’s emanating from your company, which whips up mystique around its products like nobody else out there., the screen resolution is terrific, there’s none of the nausea I’ve felt trying some of the other devices, and the hand-eye coordination navigation involved is remarkably intuitive.
And what’s more, Tim, Apple could really use it now, not that a company flirting with a $3 billion market cap could be said to be struggling. But as theNevertheless, it’s been nonstop bad news lately on the device side, with soft spots aplenty across iPhone, iPad, wearables and a particularly worrisomeWhile reports of 200,000 units sold in the opening weeks sounds like a nice fat number, let’s get real: Those are early adopters willing to pay an obscene.
In another survey question, while it’s bad enough that 78% registered lack of interest in the product last June, that the number actually grew to 85% the month the product came out is nothing short of atrocious. One silver lining, though, is that “entertainment experiences” were rated highest among the reasons people were interested in sampling Vision Pro but not a great sign that number drooped from June to February.
What I realized within minutes of sampling the product is the problem with Vision Pro is that as impressive as it is as a piece of technology, it’s not remotely clear what the average consumer is supposed to do with it. It’s an assemblage of various kinds of very different applications searching for a killer app, and it’s not immediately clear if any of them are going to imminently succeed.
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