Moët Hennessy has invested in alcohol-free sparkling brand French Bloom, as the zero-alcohol movement continues to gain momentum.
This Vintage Rolex GMT-Master ‘Pepsi’ Has Been to Space. Now It Can Be Yours.. The financial terms of the agreement were not disclosed, but Moët Hennessy has walked away with a minority stake in the FrenchThe Glenlivet Just Released a 55-Year-Old Single Malt, Its Oldest Whisky to DateFemale entrepreneurs and long-time friends Maggie Frerejean-Taittinger and Constance Jablonski founded French Bloom in 2019.
French Bloom has expanded rapidly over the past three years, with its collection of zero-alcohol bubbly now available in more than 30 countries. It is also gaining recognition in the industry: French Bloom won the best alcohol-free sparkling at the World’s Best Sparkling Wine Awards in 2022 and 2023, respectively.
Moët Hennessy CEO Philippe Schaus with French Bloom cofounder Maggie Frerejean-Taittinger, French Bloom CEO Rodolphe Frerejean-Taittinger, French Bloom cofounder Constance Jablonski, and Moët Hennessy exec David Serre.Key to that success is a novel winemaking process that blends tradition with innovation. French Bloom creates organic Chardonnay and Pinot Noir in Languedoc using age-old methods then treats the wine to what it has described as a “visionary dealcoholization process.
“At French Bloom, our mission has always been to create alcohol-free sparkling cuvées of great complexity that allow everyone to truly celebrate together,” added Frerejean-Taittinger and Jablonski. “In Moët Hennessy, we’ve found a partner who shares our vision for the future of the alcohol-free category and our commitment to expanding inviting moments of togetherness.”Rachel Cormack is a digital editor at Robb Report.
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