The Association for Alcohol Responsibility and Education AwareOrg , takes the lead and urges South Africans to be responsible in their alcohol consumption. sponsored
is taking the lead in urging South African consumers to play their part in affecting positive change through better choices based on moderation and a sense of responsibility with regards to the consumption of alcohol.
“The goal is to reduce alcohol harm and promote healthy behavioural choices with regards to alcohol consumption, as we combat this scourge continuously and effectively,” says Ingrid Louw, chief executive of aware.org. “The issue is not alcohol itself but rather the way it is used and abused. We are at a tipping point and never before has the need for responsible alcohol awareness and education been more pertinent,” she said.
The INBTWN lifestyle is a culture of moderation and responsible drinking in South Africa. The INBTWN is therefore an unapologetic harm reduction commitment and the beginning of a movement which demonstrates a collective consciousness from aware.org and the industry so that people can be empowered to make the right choices. With so much we cannot control, there is one thing each of us can – INBTWN a drink and a better tomorrow is a choice.
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