Bud Light, which held the top spot as the most-sold beer in 2022, has seen sales drop after a backlash from conservatives over a social media promotion with trans influencer Dylan Mulvaney. Modelo is top-selling beer brand in U.S. for 2nd straight month:
-Constellation Brands' Modelo Especial was the top-selling beer brand in the United States for a second consecutive month in June, after first dethroning Anheuser-Busch InBev's Bud Light in May.
Several U.S. retailers have faced pushback from conservatives over the sale of LGBTQ+ merchandise. Target, which has sold Pride-themed merchandise in June for years, was forced to remove some of it following confrontations between customers and employees. AB InBev's CEO Michel Doukeris said in May that it was too early to have a full view of the impact of the backlash against Pride-linked promotions.
Sales of Bud Light and Budweiser dropped 28% and 11.7%, respectively, from a year earlier, while Modelo Especial sales rose 8.5%.
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