Guess, Inc. has named Iris Law as the first ambassador for its new brand, Guess Jeans.
“Iris represents the reimagination of the iconic Guess girl imagery through the lens of Guess Jeans,” said Marciano, creative director of the new label, his first commercial project as chief new business development officer of
Law is the daughter of Jude Law and Sadie Frost and has fronted campaigns for brands including Versace, Burberry and Jimmy Choo.“Drawing inspiration from the past 40 years of industry-defining Guess girls, Iris’ innovative perspective on style and femininity embodies the classic allure that has defined the Guess brand,” he added.
As reported earlier this year, the new Guess Jeans label incorporates brand elements from the 1980s with modern styles. It will hit the e-commerce world and retail stores in June, launching in about 800 doors in Europe, including Galeries Lafayette. There are also talks with major U.S. retailers and independent stores.
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