Pantone has announced Mocha Mousse as the Color of the Year for 2025, a warm brown hue symbolizing comfort and security. Experts believe this choice reflects the global desire for peace and stability following recent tragedies.
Mocha Mousse was announced as the Pantone Color of the Year for 2025, and experts told Newsweek that the hue's familiarity encompasses the current global attitude. Newsweek has reached out to the Pantone for comment via its online media form. Color theory allows for people to understand how colors interact with the visuals of different hues and shades.
Colors often impact how someone feels, with the values having a psychological impact that's often used in art, design and marketing, with 90 percent of initial product assessments based solely on color, Atefeh Yazdanparast, an associate professor of marketing at Clark University, told Newsweek. The idea of familiarity and comfort with a natural brown within 2025 has already proven a necessity after the world has faced multiple attacks within just the first few days of the new year. Shamsud-Din Jabbar was named the suspect in the New Year's truck attack on Bourbon Street in New Orleans, Louisiana, that killed at 14 people and injured 30 others. Meanwhile, a Cybertruck exploded in front of the Trump International Hotel in Las Vegas on Wednesday, killing the driver and injuring seven others. In addition, a gunman in Montenegro fatally shot at least 12 people, including two children, before taking his own life as police closed in, officials said Thursday. Pantone chooses a color each year that 'captures the global zeitgeist,' according to its website. The 2025 color, Mocha Mousse, is a 'warming, brown hue imbued with richness.''It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort,' Pantone wrote. Yazdanparast told Newsweek that Mocha Mousse's brown color is a 'grounding, neutral color associated with comfort, resilience and safety and security.' The warm hue typically represents happiness, while the lower saturation is considered calming. This represents a need for 2025 to bring harmony, she sai
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