The 2024 mobile landscape witnessed a surge in app usage, particularly for in-app purchases and subscriptions. AI adoption also skyrocketed, with chatbot and art generator downloads experiencing significant growth. While time spent on devices plateaued in some regions, global mobile usage reached record highs. Social media apps remained dominant, with TikTok leading the pack. The mobile gaming market saw a comeback, while streaming apps faced challenges in maintaining user engagement.
In 2024, the mobile world saw significant shifts in user behavior and revenue generation. While growth in time spent on devices has slowed in mature markets, revenue continued to climb, especially in non-gaming sectors. Apps have emerged as key drivers of this growth, particularly in the areas of in-app purchases and subscriptions. The year also witnessed a surge in AI adoption, with chatbot and art generator downloads soaring.
\Globally, in-app purchase and subscription revenue reached a staggering $150 billion, a 13% increase year-over-year. The United States led the charge, accounting for $52 billion in consumer spending. This growth is attributed to increased comfort with mobile purchases and a rise in time spent on devices. While time spent on mobile devices has plateaued in some regions, like the US, it still reached a staggering 4.2 trillion hours globally, translating to over 500 hours per person. \Social media apps continued to dominate user attention, with Meta's family of apps, TikTok, and YouTube leading the way. However, Temu emerged as a surprise contender, holding its position as the most downloaded app in the US. The mobile gaming market also experienced a resurgence, with in-app purchase revenue reaching $81 billion, a 4% increase year-over-year. Puzzle games gained traction, while the casino/coin looter genre saw a decline. ChatGPT remained the king of generative AI apps, capturing 40% of global consumer spending and 23% of all downloads. The United States emerged as the largest player in the generative AI market, accounting for 45% of global revenue. While streaming apps saw growth in in-app revenue and downloads, user engagement started to dip due to factors like digital fatigue and stiff competition from social media apps
Mobile Apps In-App Purchases Subscriptions Artificial Intelligence Chatbots Art Generators Social Media Mobile Gaming Streaming Services
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