Major League Baseball is moving ahead with plans for advertising on uniforms next season.
READ MORE:“I think that jersey patches advertisements on jerseys are a reality of life in professional sports,” Commissioner Rob Manfred told the Baseball Writers’ Association of America on Tuesday. “That’s a revenue source that is significant enough that it is really impossible for the sport to ignore over the long haul. I think that’s the truth.”
Among other North American leagues, the NBA started selling sponsorship logos for the 2017-18 season. The NHL launched helmet ads for the 2020-21 season and began jersey advertising last season. Nike took over as MLB’s uniform supplier in 2020 and last year added a series of City Connect uniforms that were markedly different, such as having the Boston Red Sox wear yellow and blue.
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