The MLB All-Star Game festivities will feature a beta test of Fanatics' new livestream shopping platform featuring sports card collectors.
Fanatics will be beta testing its new livestream shopping platform alongside this week's MLB All-Star Game festivities.
Fanatics logo is seen on the dugout wall before the game between the Pittsburgh Pirates and the Milwaukee Brewers at PNC Park on July 3, 2022 in Pittsburgh, Pennsylvania. Fanatics' first livestream shopping event will feature collectors opening baseball trading card packs on the field during this week's Major League Baseball All-Star Game events in Seattle.
While this first effort will focus on "breaking" — the social trading card buying system where participants pre-purchase coinciding spots in unopened packs or boxes of cards which a seller then opens live — Bell said this is just a sampling of what Fanatics plans to do in the live shopping space once the platform fully launches later this month.
But the trend, with a seller broadcasting a live video showing and explaining products they're selling to viewers who are also able to ask questions — effectively a new-age version of QVC or the Home Shopping Network — has been slow to gain traction in the U.S. Earlier this year, Meta shut down support for live shopping on Instagram, instead pivoting to other forms of selling on the platform.
Chris Lamontagne, who joined Fanatics Live as senior vice president of platform earlier this year after serving as CEO of social commerce platform Spring, said there is an untapped "intersection between this idea of content, community, and commerce."
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Amidst career season at 35, SF Giants starter Alex Cobb added to MLB All-Star GameCobb owns a 6-2 record with a 2.91 ERA and 86 strikeouts to just 21 walks in 89 2/3 innings. His 4.1 strikeout-to-walk ratio is the best of his career.
Read more »
MLB 2023 All-Star Celebrity Softball GameTune-in now to watch the MLB’s 2023 All-Star Celebrity Softball game live from Seattle’s T-Mobile Park.
Read more »
Yankees' Aaron Judge pulls out of MLB All-Star Game over toe injuryNew York Yankees star Aaron Judge revealed Sunday night he will not make the trip to Seattle for the MLB All-Star Game as he tries to recover from an injured toe.
Read more »
American League opens as slim favorites to win 2023 MLB All-Star game in SeattleThe odds have the American League extending its winning streak over the National League to 10 ahead of the 2023 MLB All-Star game.
Read more »
Yankees' Gerrit Cole and Diamondbacks' Zac Gallen to start MLB All-Star GameGerrit Cole will start for the American League in Tuesday's MLB All-Star Game in Seattle.
Read more »
MLB Home Run Derby 2023: What to know about the annual All-Star Game slugfestThe MLB's 2023 Home Run Derby is Monday, July 10, at 5 p.m. in Seattle. Here's how to watch, who could win and everything you need to know.
Read more »