‘Mixed-ish’ Star iamtikasumpter, Thai Randolph Launch Sugaberry Media Startup for Moms of Color (EXCLUSIVE)
. The company, funded by the two co-founders, is first launching a podcast later this month and plans to develop original video content, live events and an ecommerce business catering to an audience of brown moms.
Black moms have considerable purchasing power but remain largely underserved and underrepresented in media, Randolph said. “There’s a huge market opportunity here,” she said. “The commerce and content intiaitives focused on motherhood are sorely lacking in diversity.” The company’s first media offering will be a podcast, “The Suga,” produced in partnership with E.W. Scripps Co.’s Stitcher, slated to premiere March 23. Hosted by Sumpter and Randolph, the weekly conversation series will explore motherhood from the perspective of notable brown moms. Featured guests will include Jazmyn Simon , best-selling author Justina Blakeney and Dr. Imani Walker .
“We’re excited that Tika and Thai have partnered with us to create ‘The Suga,'” Tiffany Square, executive producer of Stitcher original programming, said in a statement. “Not only will listeners get a personal glimpse into the lives of these two very dynamic Hollywood creatives, it’s also an opportunity to add intentional stories of black and brown motherhood to the podcast space that will resonate, validate and be rooted in joy.
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