JOHOR BAHRU: As campaigning for the Pulai and Simpang Jeram by-elections entered its seventh day today, candidates are still seen as comfortable with ...
: As campaigning for the Pulai and Simpang Jeram by-elections entered its seventh day today, candidates are still seen as comfortable with the traditional approach of going to the ground to woo voters in small groups.
His opponent Zulkifli Jaafar of Perikatan Nasional , who has 5,300 followers on Facebook and 1,461 followers on TikTok, also regularly uses the two platforms to disseminate messages. According to him, the main group of social media users is aged 18 to 40, but there is no evidence that the older group aged 41 and above is not influenced by information on social media.
He said PN, for example, uses its machinery for online campaigning in the by-elections, just as it had done in the recent six state elections. However, he believes this would not affect PH's chances to win in Pulai. ”Judging from the activeness of candidates on social media, the probability to influence is quite low but it is not impossible for voters to be influenced through posts made by other users. In fact, campaigning could be seen through the accounts of parties and other users,” said Dr Nuurrianti.
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