To be held at Auguste Perret’s Palais d’Iéna, the location will be transformed into a landscape of technological ruins by Prada, AMO and the Qatari-American artist.
“The fashion show is another opportunity to further comment on the moment we are living, it is not a decorative necessity but more about bringing another point of view to the conversation,” the designer stressed.The room’s columns will be complemented by a series of 20-foot-tall metal columns, some crowned by a capital-like cluster of speakers, others holding digital screens.
“One of the things I am most interested in writing about history and narrative structures, is the ways we construct stories on columns, and I am also fascinated by the architecture of the space at the Palais. The set itself expands outward, it multiplies columns and the existing architectural features, so it becomes quite disorienting and less clear. Most of my work tries to complicate the stories we already think we know, historical stories and archetypes.”archetype of the jester and the king.
Al-Maria was given free rein by Prada, and she admitted it was a new “quite special and different” experience for her to work with an architect studio such as OMA as a first step, given her background in theater, films and art.
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