Miu Miu Aesthetic, New Chinese Style and Sporty Knits: What Buyers Loved in Shanghai

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Miu Miu Aesthetic, New Chinese Style and Sporty Knits: What Buyers Loved in Shanghai
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'There's less newness and risk-taking this season, which reflects a more cautious economic environment,' said Jillian Xin, buying director at Labelhood.

“There’s less newness and risk-taking this season, which reflects a more cautious economic environment,” said Jillian Xin, buying director at

Beyond Miu Miu-esque preppy looks and flouncy oriental gowns, sportswear was another theme that stood out this season. Ya Yi’s debut at Shanghai Fashion Week was also eagerly anticipated by our team and she didn’t disappoint with a beautifully choreographed show.Following on from Zhang Qinwen’s recent success at the Paris Olympics, there were a lot of tennis and sport inspired pieces – pleated dresses at Assignments, preppy knits at Shushu/tong and varsity tees at Märchen.Joyce Bao was the standout new talent.

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