Mister Pasta sells saucy spaghetti hats, bucatini bucket hats, tees, and beanies
Samuel Schiffer lives with pasta on the brain each day, but now he’s got pasta on his head. While the chef works with the edible version as lead pasta maker at Pasadena’s Semolina Artisanal Pasta, his new clothing line,“All I do is stare at pasta all day,” says Schiffer, who launched the line this month with his girlfriend, graphic designer Catherine Soulé. “I just watch these machines extrude hundreds of pounds of pasta in a sitting, and all I do is think about pasta.
On a lark Schiffer, 29, asked “What if?” and envisioned a western-style rope font that spelled out “spaghetti” in cursive, like a tattoo, and Soulé, 30, got to work. Now there are “bucatini” bucket hats in bubbly neon lettering; “lasagna” trucker hats in navy and gold; “ziti” caps where the word is formed with lightning bolts; and a “linguine” beanie available in black, white and Dodger blue. “I have no fashion background,” Schiffer says.
Inspired by the Warner Bros.’ singing and dancing Michigan J. Frog, Mister Parmesan is the mustachioed, vaudeville-spirited face of the brand. He appears throughout the line’salongside vintage cookbook photos and retro dinner scenes where the old-timey dishes and dinner guests are seen sporting the pasta-wear, which is Photoshopped into the old photos.
In one photo, a corduroy “rigatoni” cap sits jauntily atop a Christmas-tree-like arrangement of lobster; in another, an upside-down “bucatini” bucket hat serves as the bowl for shrimp cocktail. Schiffer hopes to launch a newsletter, written as Mister Parmesan, sharing recipes and photos from his own collection of old cookbooks and recommending “restaurants that are weird and old and not cool,” or those steeped in that same vintage aesthetic.
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