Italian fashion label Missoni and digital streetwear and lifestyle platform Hypebeast are guiding all eyes to a fall staple with a new collaboration.
The partnership has reimagined The Cardigan, available in a host of patterns, taking coziness to an entirely disparate plane of fashionable. Serving as a symbol of timeless versatility, The Cardigan brings a contemporary feel to a fashion staple, offering consumers a chic form of comfort.
In a short film spotlighting the new offering, models are seen fashioning the disparate variations of the new piece.Adorned in disparate patterns, with The Cardigan bearing a specific black and white patch, the models own spotlight as they make comfort edgy and admirable, strutting along to a rock-and-roll instrumental soundtrack.Missoni describes The Cardigan as “designed to last forever,” on the product’s landing page, capturing the reliability of such a staple.
Others have a trippy, more contemporary feel, with vibrant colors including orange, yellow and robin’s egg blue that come together to resemble a vibrant puzzle.Vibrantly Missoni Earlier this year, Missoni explored the intricate effort that goes into one this signature piece with a campaign focused on craftsmanship.“The Cardigan” follows the making of one of Missoni’s colorful garments, focusing on the manufacturing rather than the design process. By focusing on the sights and sounds of the process, Missoni lets the cardigan speak for itself .In 2021, Missoni was one of several luxury brands to partner with streetwear brand Supreme for added exposure.
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