The telecast will move to a streaming platform for the first time.
The Miss Universe Organization is constantly looking towards the future,” CEO Amy Emmerich said in a statement. “For the first time ever, Americans are watching more streaming TV than cable. With this profound shift in the way audiences watch content underway, we’re thrilled to partner with the Roku Channel to bring the Miss Universe competition to the streaming world and reach previously untapped audiences across the United States.
Once a staple of the broadcast calendar, Miss Universe has suffered declining viewership in recent years. Fox’s telecast of the 2021 competition averaged 2.83 million viewers, the smallest audience of its run on the network. NBC aired Miss Universe from 2003-14; prior to that it had a more than 40-year run on CBS.
“The Roku Channel is thrilled to host the 71st Miss Universe competition to celebrate the achievements of women across the globe and give a platform to their many passions and causes,” said Rob Holmes, vp programming at Roku“As more and more marquee events move to streaming, we’re excited to bring these exclusive experiences for free to our audience.”
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