The Which? report found misleading and meaningless supermarket country-of-origin labels could be leaving shoppers struggling to find out where their food comes.
An investigation has found misleading and meaningless supermarket country-of-origin labels could be leaving shoppers struggling to find out where their food comes. The research found loose cauliflowers, red cabbage, courgettes and onions at Sainsbury’s, peppers, melons and mangoes at Asda and spring onions at Aldi had no visible origin labelling on the shelf or the products themselves, researchers for Which? Found.
Aldi’s Crestwood bacon and cheese wraps had Union Jacks and “Made in Britain” on the front of the pack, even as the label on the back of the pack said they were made with pork from the EU. The same was found with an Aldi steak and gravy pie, PA reports. Current labelling rules require meat, fish, fresh fruit and vegetables, honey and wine to include a country or place or origin. The rules do not generally apply to processed meat or frozen or processed fruit and vegetables.
The watchdog said it would share its findings with the Department for Environment, Food and Rural Affairs for its consultation on fairer food labelling – which was launched on March 15. “Supermarkets should particularly focus on labelling loose fruit and vegetables more clearly, but manufacturers and retailers should also consider providing origin information on more processed meat products so shoppers are armed with the information they need to make informed choices.”
Asda said: “We have stringent processes in place to ensure country-of-origin is clearly displayed at the shelf edge and on products themselves where applicable, at all our stores.
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