Amy Feldman is a Forbes senior editor, covering startups, innovation and climate tech based in New York. She co-authors the Current Climate newsletter and edits the Next Billion-Dollar Startups list.
t’s been a terrible week for extreme weather with Hurricane Helene wreaking devastation on North Carolina and Hurricane Milton slamming into Florida. Making matters worse: Misinformation , conspiracy theories and false claims that hamper hurricane responders’ ability to operate and discourage survivors from seeking help.Deanne Criswell, the head of the Federal Emergency Management Agency, or FEMA, said on Tuesday.
As lies have swirled, FEMA has faced false claims that it is stealing donations or diverting disaster aid to Ukraine. For residents in storm-affected areas, already dealing with limited power and cell service, the misinformation makes it harder to know what to do to stay safe.it really is,” President Biden said at an event on Tuesday. “People are scared to death, people know that lives are at stake.
That is what I am spending my time on—making the bricks more sustainable and making sure they don’t go to waste at the end of life. The Lego brick is more than 60 years old. It requires precision that is less than the breadth of a hair. Kids are taking them into their mouths, parents are stepping on them. They need to be washable and sustain the sun and all these things that are in our lives. We have a long list of quality requirements to make this brick so it is not just falling apart.
Last year, we bought mass balance certificates for 18% of the production, which translates to 12% sustainable materials. With our half-year results, we were up to 30% production and 22% sustainable materials.The carbon footprint was larger than if we used conventional. The production process was more cumbersome so it didn’t make any sense. It was a nice story to tell. Everyone would understand Lego bricks made out of plastic bottles.
Milton Helene Extreme Weather Misinformation Climate EV Batteries Recycling Lego Sustainable Products
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