The latest camera sales data shows mirrorless cameras continuing their march toward domination of the industry.
it was not a case of if, but when. However, what was perhaps not expected was the rapidity with which the sales rug would be pulled from beneath DSLR consumers’ feet. It’s all or nothing when it comes to mirrorless.
So while the proof may well be in the pudding, that tasty morsel is complicated by the interplay of its ingredients. In this case, integrated cameras, DSLRs, and mirrorless. We can see this complexity in the chart below which shows shipments and value . of those shipments, which is ultimately the bottom line for manufacturers driving how much money they take and profit they make. In fact, if we look at the year to date, mirrorless represents 50% of shipments, compared to 24% and 26% for DSLRs and integrated cameras respectively. However, when you look at shipment value this changes to 76%, 14%, and 10%.
If – and it’s a big if – Canon and Nikon are able to ramp up their production then it is conceivable that ILC shipments could head back toward 8 million units, last seen in 2019. This might seem like an overly positive outlook for an industry that has been in decline, but it’s a unique moment in the industry and the pivot to mirrorless, combined with COVID, has created change at an unprecedented level.
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