Hunter Schafer, Damson Idris, Ma Yili and more talents front the Miranda July-scripted fall 2024 Prada ad campaign shot by Willy Vanderperre.
For the fall 2024 ad campaign, the concept is embedded quite literally in images by Willy Vanderperre and videos scripted by American filmmaker, artist and writer Miranda July and directed by Oscar-nominated documentary director Garrett Bradley.ambassadors Harris Dickinson, Damson Idris, Hunter Schafer, Letitia Wright, as well as the newly named ambassador Ma Yili, a breakthrough Chinese actress best known for her role in the hit TV series “Blossoms Shanghai.
“The images of their interchanges nod simultaneously to the fiction of different eras, of narrative cinema and the verity of documentary,” Prada said in a statement, adding that in sync with July’s oeuvre, they “explore the links between individuals forged by language.” The campaign, titled “Now That We’re Here,” reflects Prada’s penchant for sparking conversations through fashion, the brand said. “Every Prada collection is a conversation, an interplay of contrasting opinions and viewpoints, both within the designs themselves, and in their rapport with their audience. Fashion is an exchange,” the company said.As part of the campaign’s side activation, Prada has created “conversation cards,” also written by July, providing topics of conversation among people.
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