Tiny yellow henchmen will attempt to spark fireworks at the box office over the July 4 weekend. “Minions: The Rise of Gru,” the fifth installment in Universal and Illumination’s popular…
Tiny yellow henchmen will attempt to spark fireworks at the box office over the July 4 weekend.,” the fifth installment in Universal and Illumination’s popular “Despicable Me” franchise, is headed for a first-place finish, with the family film expected to bring in $65 million to $75 million from 4,400 North American theaters during the extended holiday period.
The well-reviewed “Minions: The Rise of Gru” looks to test the viability of kid-friendly animated flicks on the big screen. Family audiences are huge drivers in box office revenues and therefore key to the movie theater industry’s revival. But as the box office has attempted to rebound from COVID-19, movies that cater to younger crowds have been a mixed bag in terms of ticket sales.
With any luck, “Minions” will score a bigger opening weekend than “Sonic 2” and “Lightyear.” But according to current projections, the newest goofy comedy about mischievous yellow critters is on pace to score the series’ lowest debut since 2010’s “Despicable Me” ignited the franchise with $56 million. After becoming a word-of-mouth hit, the first “Despicable Me” film ended its box office run with a strong $543 million globally.
Pixar veteran Kyle Balda directed “Minions: The Rise of Gru,” which takes place in the 1970s as a young Gru tries to test the waters of supervillain life. It goes awry at first, but Gru eventually finds his crew of scoundrels. C’mon, what did you expect for a guy whose first name is Felonious? Taraji P. Henson, Michelle Yeoh, Jean-Claude Van Damme and Julie Andrews round out the voice cast.
“Minions: The Rise of Gru” began its rollout at the international box office over the weekend, generating $3.7 million in Australia. The film opens in 61 additional markets in the coming days. The single-eyed creatures are especially popular overseas, where the first “Minions” spinoff generated a staggering $823 million — 71% of overall ticket sales.
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