Wurst has led renewal of Mini line-up, overseeing launches of Cooper, Aceman and Countryman
Mini CEO Stefanie Wurst is leaving the role after just two years, it has been announced. She will continue to lead the brand until 1 August, when she will be replaced by Stefan Richmann, who is currently head of the BMW Group's corporate strategy division.
" Another highlight of Wurst's time at the helm was the 2023 announcement that Mini's factory in Oxford will build the electric Cooper and Aceman from 2026, which at the time she said was emblematic of the UK's continued important to Mini. "To people in the UK, I can still see that Mini is regarded as your baby, because it was born there and has been there for a long time. We still call Oxford the heart of our brand. I hope and I think we take good care of it.
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