The Milwaukee Brewers have changed their minds about extending beer sales beyond the seventh inning of home games.
The Brewers were among a handful of teams that extended beer sales through the eighth inning in response to the shorter games this season following the pitch clock’s arrival. Starting with their game Monday night against the Los Angeles Dodgers, the Brewers are going back to their previous policy of shutting down beer sales after the seventh inning.
The Brewers said Monday their decision to reverse course wasn’t due to any issues with fan behavior. They simply discovered that sales of all concessions drop precipitously in the late innings. Therefore, keeping beer vendors open for another inning wasn’t producing a significant increase in sales.
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