Millennials spend £24 a week on self-care - double the amount spent by boomers

A poll of 2,000 adults found young generations will go out of their way to treat themselves to small goods like flowers and pamper products, such as facemasks, as often as 11 times a month - more than twice a week

A survey of 2,000 adults revealed that younger generations are more likely to indulge in small treats like flowers and pamper products, such as facemasks, up to 11 times a month more than twice a week.

Gabrielle Dullaart, from Funny How Flowers Do That, which commissioned the research, commented: "We all need to treat ourselves from time to time, but it's fascinating to see how this differs among different age groups. It's clear that younger people really value those little pick-me-ups, which put a smile on their face."

A staggering 84 per cent claim to see a boost in their mental health following a self-care treat, leaving 39 per cent wishing they could do it more often. However, a lack of money and time prevent them from doing so.

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