Millennials are giving the plant industry life, reported Matthew Boyle for Bloomberg — and it's because they're delaying parenthood and love wellness.
"With many millennials delaying parenthood, plants have become the new pets, fulfilling a desire to connect to nature and the blossoming 'wellness' movement,"."For a group that embraces experiences and travel, moreover, plants give Gen-Yers something to care for that won't die — or soil the rug — when they're not around."
It's a trend that's popping up in the most millennial of ways — it's driven, Boyle notes, by social media and sold by start-ups. Consider The Sill, which is catering to plants' latest consumers by selling online and with slogans such as"Can't Kill It. Just Try.," according to Boyle. Houseplant sales in the US have nearly doubled over the past three years to $1.7 billion, Boyle reported, citing data from the National Gardening Association.are paying as much as $200 for some varieties, like Variegated Monsteras, and Monstera deliciosa seeds cost twice what they used to, according to Boyle. But millennials aren't just dropping big on plants — they're cashing in on them, too, opening up their own small brick-and-mortar plant stores, he said.
Millennials' boosting of the plant industry stands in stark contrast to the many industries they've been wiping out, including food products — napkins, beer, cereal, and yogurt; services — banks and gyms; retail stores — casual dining chains, home-improvement stores, and department stores; and sports — football and golf, as
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