Following the devastating wildfires in Los Angeles, Spencer Pratt and Heidi Montag, known as 'Speidi' from MTV's The Hills, lost their home. Pratt turned to TikTok, asking fans to stream Heidi's 2010 album, 'Superficial,' to help them rebuild. The request resonated with millennials, who drove the album to the top of iTunes charts worldwide. The story highlights the enduring loyalty of millennials to their pop culture icons from the early 2000s and how social media can be a powerful tool for support.
In the wake of the Los Angeles wildfires, one couple is having an unexpected career resurgence that underscores one undeniable fact: millennials are fiercely loyal.Spencer Pratt and Heidi Montag—famously known as 'Speidi' from MTV's The Hills lost their home earlier this month in the devastating fires. In a bid to rebuild, Pratt turned to TikTok with an emotional plea: stream Heidi's music to help them rebuild their lives.
People want to help and especially people who can't give any money and they see someone who needs help and they can help simply by streaming an album they are willing to do that.'Armstrong highlighted the album's rocky beginnings. Released in 2010, Superficial was a passion project into which the couple invested nearly $2 million.
MILLENNIALS MUSIC WILDFIRES SOCIAL MEDIA THE HILLS
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