Millennial, Gen Z parents says screen time strains parent-child connection

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Millennial, Gen Z parents says screen time strains parent-child connection
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Family therapist Tom Kersting urges screen limits for kids as experts warn Congress social media is designed to hook children.

Half of America’s young parents are struggling to bond with their kids, and the culprit is nearly inescapable: screen time . The poll of 2,000 U.S. millennial and Gen Z parents found 42% of them feel disconnected from their children due to technology, with kids spending an average of four hours in front of screens on a typical day.

As a result, parents said they notice their kids are easily distracted , get less physical activity , can be irritable , have trouble sleeping , and disengage with people around them . Commissioned by Lowe’s and conducted by Talker Research, the study revealed that over half of parents try to encourage less screen time for their kids by providing them with more hands-on activities and outlets, like playing with toys , helping around the home , and coloring .The poll of 2,000 U.S. millennial and Gen Z parents found 42% of them feel disconnected from their children due to technology, with kids spending an average of four hours in front of screens on a typical day.Half of America’s young parents are struggling to bond with their kids, and the culprit is nearly inescapable: screen time.Other activities, like crafts , reading , building , and STEM-based activities , were also popular ways parents get their kids away from screens. This can be harder in the winter season, as more than half of parents say screen time increases when temperatures drop or the weather turns bad. Parents spend an average of 10 hours per week looking for non-screen activities for their kids, and wish they had more free activities for their kids nearby.The study revealed that over half of parents try to encourage less screen time for their kids by providing them with more hands-on activities and outlets.Those activities include things they can do as a family , be outdoors , DIY workshops , creative arts and crafts , and educational activities .Parents spend an average of 10 hours per week looking for non-screen activities for their kids, and wish they had more free activities for their kids nearby.For many parents, the inspiration to encourage hands-on activities away from screens comes from their own childhood. Nearly half recalled frequently participating in DIY projects with their own parents growing up, and they recall feelings of happiness , creativity , satisfaction , and confidence from those experiences.In addition to strengthening their bonds, parents believe DIY projects will teach patience, express creativity, and learn how to work better with others.Eighty-seven percent of parents believe doing DIY projects with their kids would help strengthen their bond, in addition to teaching patience , expressing creativity , and learning how to work better with others .Talker Research surveyed 2,000 American millennial and Gen Z parents of children aged 2 – 18 who have access to the internet; the survey was commissioned by Lowe’s and administered and conducted online by Talker Research between Jan. 13 and Jan. 19, 2026. A link to the questionnaire can be found here.First chilling pics of possible Nancy Guthrie kidnapping suspect released by FBI: Masked, armed man seen tampering with camera Unredacted Epstein files reveal sickening revelation about 9-year-old — as GOP lawmaker threatens to expose namesArmed Nancy Guthrie kidnapping suspect seen in terrifying first photos released by FBI Whoopi Goldberg Calls Trump Out On ‘The View’ For Skipping Kid Rock’s Halftime Show So He Could Complain About Bad Bunny’s Instead: “What Was Happening With Kid Rock, Wasn’t That Your Thing?”The poll of 2,000 U.S. millennial and Gen Z parents found 42% of them feel disconnected from their children due to technology, with kids spending an average of four hours in front of screens on a typical day.Half of America's young parents are struggling to bond with their kids, and the culprit is nearly inescapable: screen time.The study revealed that over half of parents try to encourage less screen time for their kids by providing them with more hands-on activities and outlets.Parents spend an average of 10 hours per week looking for non-screen activities for their kids, and wish they had more free activities for their kids nearby.In addition to strengthening their bonds, parents believe DIY projects will teach patience, express creativity, and learn how to work better with others. Nancy Guthrie's suspected kidnappers made chilling threat in ransom note as search for Savannah's mom enters 10th day

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