This infographic demonstrates the frightening impact of the cost of living crisis on everyday items with the cost of items such as cheese rising by near 30% 📈
Sue Davies, the watchdog’s head of food policy, said: ‘Some households are already skipping meals to make ends meet and our findings show trust in supermarkets taking a hit as many people worry they are putting profits before the people suffering during this cost-of-living crisis.
‘Supermarkets must do more. Which? is calling for them to ensure everyone has easy access to basic, affordable food ranges at a store near them, particularly in areas where people are most in need, as well as pricing which enables people to easily work out best value and promotions to support people who are particularly struggling.’A Waitrose spokeswoman said: ‘Which?’s own research released today shows that our price inflation was in fact lower than the market average.
An Asda spokesman said: ‘We’re working hard to keep prices in check for customers and remain the lowest-priced major supermarket – a position recognised by Which? in their regular monthly basket comparison which has named Asda as the cheapest supermarket for a big shop every month for the last three years.’
An Aldi spokeswoman said: ‘We are the lowest-priced supermarket in Britain. Our customers will always pay less for their shop with Aldi and that is why Which? has named us as the cheapest supermarket in 2022.’ Tesco said: ‘With household budgets under increasing pressure, we are absolutely committed to helping our customers by keeping a laser focus on the cost of the weekly shop. Earlier this week, we were pleased to be recognised by The Grocer as the retailer doing the most to keep prices down right now.’
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