Here's how Miley Cyrus is taking new risks to build her career: ForbesUnder30
iley Cyrus knows how to make a statement., the 29-year-old star reflects on a career that’s taken her from a namesake role in the Disney series“One thing I'm very proud of is that I started my business before I started my period,” says Cyrus. “And now, I’ve performed at Carnegie Hall, Madison Square Garden, inducted Joan Jett into the Rock and Roll Hall of Fame—all on my period. It has never gotten in the way of me being a businesswoman.
“If I know there’s going to be a greater reward by taking a greater risk, usually I’ll do it.” says Cyrus, combing her fingers through her bleached-blonde hair. “I do that with everything—my business, my relationships, with love, with life.” Like Madonna, whom she considers one of her idols, Cyrus knows how to leverage her raw talent, risk-taking inclination and public persona to keep fans, press and industry executives engaged.
What drives her is a hardwired love of music. Born to country music star Billy Ray Cyrus and producer Tish Cyrus in Nashville with Dolly Parton as her godmother, Cyrus grew up steeped in the music industry. While some critics dismiss Cyrus as more of a publicity seeker than a singer/songwriter, producer Mark Ronson considers her a rare talent who’s in the same league as other singers he’s worked with, from Amy Winehouse to Lady Gaga.
These days Cyrus presents a more introspective and tranquil version of herself, experimenting with music and philanthropy rather than drugs and partying. Queer causes, displacement and her enormous platform inspired her to start Happy Hippie Foundation in 2015 to provide education, employment and support services to homeless and at-risk LGBTQ+ youth. “People are going to talk about me: What can I get them to talk about that actually makes a difference?” asks Cyrus.
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