Milan Men's Fashion Week kicks off with a slimmer schedule, reflecting global uncertainties like China's luxury slowdown. Fashion executives, however, show resilience, focusing on store network investments and retail excellence. While tariffs remain a concern, brands like Prada and Stone Island are investing in direct-to-consumer strategies and expanding their retail presence.
That appears to be the mantra for fashion executives kicking off the year, as Milan Men’s Fashion Week opens on Friday. The fall 2025 menswear schedule looks slimmer this month, and fashion brands remain dogged by uncertainties such as China’s luxury slowdown and geopolitical instability around the world. This has ledhead of the Italian chamber of fashion, to expect 2024 sales of the fashion and connected industries to decrease 5.3 percent compared to 2023 to 96 billion euros.
Covering almost 13,000 square feet, the space is defined by a curved glass facade, featuring the Prada triangle pattern, allowing a panoramic view of the internal space. It also features a Prada Caffè. Asked about the potential impact of U.S. tariff increases, Triefus said: “We’ve seen Trump in the past. You know they have that expression that a dog’s bark is worse than this bite. I think that he uses, as it were, the megaphone to create a little bit of a negotiating stance. My sense is that his focus is more on other sectors, to be honest, technology, automotive, those kind of sectors, rather than fashion and luxury.”Kiton is present in 75 markets globally and has a network of 60 stores.
In December, Cucinelli once again raised the company’s sales projections, expecting 2024 revenues to increase between 11 and 12 percent and trumpeting “an increasingly confident outlook” of a 10 percent increase in sales for 2025 and 2026. Preliminary 2024 sales reported earlier this week actually showed a 12.2 percent gain on 2023.
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