'Many have been quick to disregard Black women's concerns about white influencers co-opting Black hair products, techniques and trends (a common theme). But, it’s not *just oil* and the discussion points to a wider issue.'
” and given the evidence, is not a farfetched statement. In my own experience, there have been many former hair care favourites that I’ve had to relegate to the “no longer works” pile before continuing on my never-ending journey of trial and error.Mielle Organics has responded to the ongoing discussions and it seems the brand has no plans to neglect its original consumer base. “We've been together on this ride for a while,” says Rodriguez, Mielle’s founder and CEO,.
They added: “These companies aren’t doing a public good, they’re trying to make money, the sooner people realise that the better. If you’re so pressed, write to their corporate office rather than getting mad at random white women on TikTok.” Of course, no one wants to stop a Black-owned, female-led business’ bag, and I don’t believe the recent attention will hurt the company either. Mielle Organics receivedto help them innovate and develop new products and making a return on that investment will likely come from more people using their products globally.
It’s difficult to police consumers of any race, nor is that the real aim — and let’s be clear, the Mielle hair oil is equally being snapped up by Black consumers. But it is also a fact that there is clear inequity in the beauty market when it comes to catering to Black consumers. With this in mind, it’s reasonable to expect, and demand, that the companies claiming to serve us continue to do just that.
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