WWD surfed the digital platform to identify the key eyewear trends for the months ahead.
MILAN — A year-plus into digital trade shows being hosted on tech-enhanced online platforms mimicking IRL gatherings has taught the industry that physical is better, especially business-wise.
Accompanied by a series of webinars and talks, including one featuring well-known photographer Albert Watson, plus marketplace-like sections for each exhibitor on show — which spanned from powerhouses like Essilor Luxottica and Marcolin to smaller players like Jet Set and Mondottica and to up-and-coming independent designers like Oscar Mamooi — the fair lacked some notable ones including Marchon and Italia Independent, while Safilo was present only with a corporate web page, as it plans to...
All regions saw a downturn, with exports to Asia falling 33.8 percent, followed by the Americas, down 26 percent, and Europe, which declined 23 percent. Not even the two biggest markets for the sector, the U.S. and China, managed to offset the industry’s decline as they were down 21.6 percent and 35.4 percent, respectively.
While the first half of 2021, still largely impacted by lockdowns and travel restrictions imposed to curb the third wave of COVID-19 infections in Italy, is expected to see exports increase 10 percent on a comparable basis, the eyewear sector is looking forward to the second half, when exports are forecast to jump 19 percent compared to 2020.
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