[UCC] Middle East Embraces K-Pop: Jungkook's World Cup Stage Sparks Double-Digit Growth
On May 10, a prominent Korean media outlet published an essay discussing the remarkable rise of Korean culture in the Middle East. According to a recent Analysis Report on the Overseas Hallyu Survey by the International Cultural Exchange Promotion Agency, there has been a surge in the consumption of Korean music by 62.4% in the Middle East region. Additionally, most respondents have changed their perception of Korea positively after being exposed to Korean content.
The essay highlighted Jungkook, a member of K-Pop sensation BTS, who has played a significant role in increasing the popularity of Korean music in the Middle East. Jungkook's outstanding performance at the World Cup positively affected the country's perception of K-pop and saw an explosion in K-pop related Twitter hashtags and retweets in the region.
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