Theatrical box office returns in the Middle East are recovering faster than most other regions in the world largely thanks to Saudi Arabia’s box office growth and proliferation of screens. Th…
That is the main takeaway of a presentation by research firm Omdia at Dubai’s Meta Cinema Forum, which is the Middle East and North Africa region’s top exhibition convention.
While box office in some Middle East territories has bounced back big time, thanks to a young demographic, premium screens, and a savvy balance of Hollywood blockbusters and regional content – such as Egyptian comedies and Korean and Bollywood titles – Saudi Arabia stands as probably the only country on the planet where since the pandemic box office returns have doubled.
By contrast, Saudi Arabia, which in 2019 was worth $112 million, pulled $238 million in box office revenue in 2021, continuing undeterred on its growth trajectory just a few years after removal of the kingdom’s 35-year-old religion-related ban on movie theaters.
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