MicroStrategy Drops ‘Micro’ From Name After Record BTC Buying Quarter

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MicroStrategy Drops ‘Micro’ From Name After Record BTC Buying Quarter
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“Earlier today, we announced that we are now Strategy, a new name that powerfully and succinctly conveys the universal and global appeal of our company,” said Phong Le, President and Chief Executive Officer.

The earnings report revealed that the firm held 471,107 BTC worth an estimated $46 billion at current market prices. The BTC Yield is designed to measure the performance of the firm’s Bitcoin acquisition strategy and the percent change from one period to another in the amount of BTC it owns per share.

The second metric, called BTC $Gain, takes the BTC Gain metric and translates its value into dollars based on the market price of BTC on the last day of the quarter. Strategy stated that it achieved a BTC Gain of 140,538 in 2024 and is targeting a BTC $Gain of $10 billion in 2025.

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