Microsoft, Salesforce woo skeptical CFOs on new generative AI tool spending

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Microsoft, Salesforce woo skeptical CFOs on new generative AI tool spending
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Salesforce and Microsoft are among the enterprise software giants trying to convince hesitant CFOs to spend on new finance-focused generative AI tools.

The artificial intelligence boom has been embraced by companies and the market, leading to massive investments and bets on the transformative nature of the technology.

While other members of the C-suite have jumped on the generative AI train, many traditionally risk-adverse CFOs remain hesitant, in some cases due to concerns over return on investment or a desire to keep overall costs low.survey for the first quarter of 2024 said they expect their company's capital expenditures to increase over the next 12 months.

Salesforce CFO Amy Weaver said predictive AI has been used within the finance function "for nearly a decade to help us forecast expenses, flag quotes with abnormal terms for review, and to predict the likelihood of customers to pay on time." "I ask my team to think about this question: 'How can I be more productive or efficient each day by leveraging this technology?' We all know that time is our most valuable resource, and if you can free up time to focus on more high value and impact work by leveraging new technology, that should excite you and motivate you. Ultimately, the goal has to be to make jobs not just more efficient, but also more satisfying for all of our employees," Weaver said.

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