Microsoft wants to fill its Xbox mobile store with Activision games
. “Today, we can’t do that on mobile devices but we want to build towards a world that we think will be coming where those devices are opened up.”Microsoft first hinted at a “next-generation store” early last year, just a month after the company announced its proposed Activision Blizzard acquisition.
While Microsoft is building an Xbox mobile store, it will need regulators to take action against Apple and Google to ensure such a store can thrive on Android and iOS devices. Apple doesn’t allow alternative stores on its iPhone and iPad devices, and even rival payment methods aren’t available in most countries.will force Apple and Google to change how they distribute apps on mobile devices, and ultimately open their platforms and stores up to competition.
“The Digital Markets Act that’s coming — those are the kinds of things that we are planning for,” said Spencer. “I think it’s a huge opportunity.
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