Microsoft now has a clothing line, and yes it really includes a T-shirt with the Windows XP screensaver.
There were some chuckles this week as Microsoft launched its own clothing line. Yes, seriously. Undeterred by Apple's unsuccessful foray into fashion in the 1980s , the tech giant had begun selling a range of clothing under the pun-tastic brand name Hardwear. And the designs were inspired by the company's most mocked piece of software: MS Paint.
The nine-piece collection of tees, hats, sweats, jackets, and pants was designed by Gavin Mathieu, and it's actually nowhere near as nerdy as you might expect. In fact, it's actually pretty cool – and totally, unashamedly nineties in both spirit and style. But will people pay these prices? . Microsoft describes Hardwear as much more than a clothing range – as all good branding should. It says the collection is reflective of the Normcore style, a lifestyle aesthetic that"puts the focus on individuals and not on the clothing they wear". It's also designed the range to inspire creativity by being simple, thus reducing any distractions to creativity. In an
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