Microsoft's 'trailblazing' plan to solve climate change will create a lucrative new market, Morgan Stanley says
in which the tech titan pledged to be carbon negative by 2030.
As Joppa told Morgan Stanley, Microsoft will reduce its current carbon footprint by half and then use reforestation, soil sequestration and direct air capture to nullify the rest and remove carbon from the atmosphere. But things get more interesting from there. Microsoft can fairly easily mandate that its own business units reduce their carbon emissions and buy energy from sustainable sources.
In addition to being able to sell services that help organizations of all sizes go green, Microsoft and its ecosystem could drive additional benefits that go beyond its immediate impact, Weiss notes. It will become a big buyer, with deep pockets, of new green technologies, helping to drive down their costs and make them more affordable for all.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tom Brady is selling his highly customized Cadillac Escalade for $300,000 — see inside - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
LendingArch is expanding to the US - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Instagram to share ad revenue with influencers - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Internal Microsoft poll shows fewer employees think pay is competitive - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Microsoft News cuts dozens of workers in shift to AI-driven news - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Singapore's financial centre will emerge as big winner of a draconian Chinese law - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »