Microsoft takes big $68.7 billion swing on video game company Activision Blizzard while legacy media stays on sidelines
"That business is a changing business, and we did not have enough confidence in the business in terms of it being stable enough to stay in it from a self-publishing perspective," saidMicrosoft, which owns Xbox, has focused on the gaming world for more than two decades.
Maybe Activision won't move the needle much for Microsoft. It's possible gaming, in general, will distract Microsoft from its core competency -- servicing the business community with software. Video game creation is a hits-driven business, and it's possible games like"Call of Duty,""Warcraft" and"Overwatch" will fade away in popularity as virtual reality or other technologies rise. Perhaps Activision won't be able to keep up with new favorites.
Or, maybe the Activision deal will prompt a legacy media company to finally make a play for another large gaming company such as
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