Microsoft said it would sell cloud gaming rights to French rival Ubisoft to assuage concerns the deal would hamper competition in the nascent cloud gaming sector.
Smith said the new proposal means Microsoft will no longer be positioned to exclusively release Activision games on its own cloud service or to exclusively control licensing terms to its rivals, adding that Ubisoft will have “a unique opportunity to commercialize the distribution of games” via the cloud.
Sarah Cardell, chief executive of the CMA, acknowledged the new proposal is “substantially different from what was put on the table” before and said the British regulator will examine the new offer. “This is not a green light,” Cardell said, stressing that the regulator’s goal of ensuring the nascent cloud gaming market benefits from open and effective competition “has not changed.”The CMA said it will complete its review and deliver a decision on the proposal by October 18, a statutory deadline.Microsoft announced plans to acquire Activision for around $69 billion in early 2022, a deal that would have made gaming history as the industry’s largest.
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