Microsoft releases big updates to Bing, ChatGPT
Among key changes is the roll-out of live search results from Bing to ChatGPT, the viral chatbot from its partner OpenAI whose answers originally were limited to information as of 2021.
For instance, one such tool can help a web surfer looking for dinner ideas with a suggested recipe and ingredients that could then be ordered from Instacart in a single click, said Yusuf Mehdi, Microsoft’s consumer chief marketing officer. “This is a profound change to how people will use the web,” he said in an interview.
The updates to Bing are part of Microsoft’s effort to capture more of the estimated US$286-billion market for search advertising globally.Like Microsoft, Google has also recently showcased generative AI upgrades for its search engine, learning from past data how to respond to open-ended queries where no clear answers exist on the web.
Asked if ChatGPT will supplant Microsoft’s Bing now that it includes recent information from the web, Mehdi said the programs offer different experiences but that Microsoft would benefit either way, with citations in ChatGPT driving traffic to Bing.
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