Microsoft continues its playful competition with Google, now hiding Google search results and promoting its Bing search engine when users search for 'Google' on Bing. This latest tactic, along with other recent moves like mimicking the Google homepage and hindering Chrome's download link visibility, raises questions about Microsoft's strategies to influence user choices in the search market.
The fun and games between Microsoft and Google continues, and for its latest trick, the Windows-maker just made Google disappear. “New tactic just dropped,” complained one Google exec. “How low can they go!?”of its Bing search results to mimic Google . “Imitation is the sincerest form of flattery,” Chrome’s boss posted when that was outed. “But Microsoft spoofing the Google homepage is another tactic in its long history of tricks to confuse users & limit choice.
In essence, if you search for Google through Bing in your browser, you’ll see a “promoted by Microsoft” dropdown search box negating the need to click through to Google after all. “Bing is also testing a version with that Google looking logo again but not hiding the Google search listings below them.” I have approached Microsoft for any comment on this latest update and the response.These updates might be wryly amusing, but the question remains whether they’re actually effective.
This isn’t the only trick doing the rounds at the moment. “Microsoft doesn’t want Google to dominate the search market and browser war,”reports, after spotting “Microsoft rolling out a server-side update that makes it slightly tricky to find the Chrome download link.. Microsoft shows a giant search bar when you search for Google Chrome on Bing.
Meanwhile, Bing’s invisibility cloak isn’t the only Microsoft update decision making headlines. We also have its new, controversial move to keep users logged into their accounts rather than signing in each time. This is a potential “” when it comes to inadvertently leaving accounts exposed on shared or public computers without realizing.
“The web browser sign-in experience is changing when you sign in to any product or service using your Microsoft account,” the company has. “Starting February 2025, you will stay signed in automatically unless you sign out or use private browsing...
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