Microsoft is reportedly already planning to bring ads to Bing's AI chatbot
The ad agency talks are still said to be in the early stages. Only a small number of users have access to the chatbot, and millions more are on the waitlist. As such, Microsoft may not feel like there's a rush to incorporate ads right away.
Microsoft reportedly anticipates that the chatbot's more conversational approach to delivering information will bring in more users and, in turn, advertisers. Ads in the chatbot might also be featured more prominently than conventional search ads. One place where you might see ads is in the links that the chatbot uses for citations in its responses. Microsoft toldthat it will work with partners and advertisers as it starts exploring the potential of the tech for ads.
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