Microsoft is getting ready to rebrand its Copilot for its business AI efforts. It’s part of an effort to push Microsoft 365 AI tools.
At one point in Microsoft’s nearly 50-year history, the software maker decided that “Windows Mobile 2003 for Pocket PC Professional Edition” was a good branding choice for the version of its mobile operating system that shipped on handheld devices with a stylus. Over the decades, Microsoft has formed a habit of picking bad marketing names for its products and has often had to reverse or change them after they’ve led to confusion or consumers just call them something else altogether.
That was a key test game for this new strategy, and the sales numbers are a clear indication that Microsoft has more opportunities to sell Xbox games to PlayStation owners. Beyond Xbox games, I was also stoked to see Microsoft announce a new Xbox accessibility controller at Gamescom. The Xbox Adaptive Joystick allows you to operate a controller without having to use both hands, making it ideal for players who might have difficulty using the thumbsticks on existing controllers.
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