Microsoft introduces AI PC era with direct shots at Apple’s MacBook

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Microsoft introduces AI PC era with direct shots at Apple’s MacBook
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Laptops carrying the CoPilot+ badge are faster and longer lasting than the MacBook Air, Microsoft says, as it showcases ARM-powered Surface devices.

Microsoft has revealed new consumer laptops optimised for AI and explicitly marketed as topping Apple’s MacBook Air, powered by new chips from Qualcomm rather than traditional Microsoft partner Intel.

Microsoft used multi-thread benchmarking tools to show one of its new Surface devices beating an M3 MacBook Air for sustained performance, and another test to show one of its devices outlasting a 15-inch M3 MacBook Air in a video loop battery test. The new Surface Pro and Surface Laptop start at $1900 in Australia, which is $100 more expensive than the base M3 MacBook Air. However, Microsoft’s machines also start with 16GB of RAM; the cheapest M3 MacBook Air with the same amount of memory is $2100.While Microsoft has thus far framed Copilot and AI tools in Windows as primarily enterprise tools, CoPilot+ PCs clearly target consumers as well.

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