Microsoft eyeing mobile game store if Activision Blizzard acquisition goes through
, the filings indicate that Microsoft plans to create a “next-generation” game store. Here, said store would focus heavily on the mobile games under the Activision Blizzard roster, with Call of Duty Mobile, in particular, being cited.
“Building on Activision Blizzard’s existing communities of gamers, Xbox will seek to scale the Xbox Store to mobile, attracting gamers to a new Xbox Mobile Platform. Shifting consumers away from the Google Play Store and App Store on mobile devices will, however, require a major shift in consumer behaviour. Microsoft hopes that by offering well-known and popular content, gamers will be more inclined to try something new,” it adds.
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