Microsoft drops support for Twitter in ad tools — Elon Musk threatens to sue

Musk responded to the announcement by accusing Microsoft of using Twitter data “illegally” and threatening a lawsuit.

The billionaire, who bought Twitter last year, is changing the company’s policy to charge businesses for access to its stream of data.

Microsoft’s Smart Campaigns service helps advertisers manage social media campaigns on services including Facebook, Instagram and LinkedIn. As of 25 April, users of the product won’t be able to do things like create tweets and drafts, or see past tweets and engagement, the company said Wednesday. The software maker is the biggest investor in OpenAI, the AI research lab Musk co-founded before falling out with the team and leaving in 2018. Musk is now establishing his own rival AI effort.

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