Vice President & Principal Analyst, Modern Work, Melody Brue, looks at how GAI tools impact the everyday worker with copilots and AI assistants.
. For Adobe, Firefly is just one small part of the company's AI journey.
Additionally, Adobe digital experience products will further benefit from GAI with the company's Sensei AI tool that can assist in developing campaign briefs, analyzing customer data, adapting images, targeting specific customer segments and optimizing customer journeys. The company aims to leverage these capabilities to generate compelling content and gain insights for continuous improvement.
What I am most excited about in this context is summaries for Webex's Vidcast video messaging tool. Vidcast summaries will organize video information into chapters on specific themes or areas as well as overall highlights, so users can navigate to the information they need. These days, it is common enough to be double-booked and miss a meeting, only to watch it later.
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