Through Microsoft Azure and AWS' partnership model, cloud providers capture lucrative cloud hosting contracts
The Wall Street Journal. The practice has the potential to reshape the enterprise software industry—Big Cloud providers would become gatekeepers to the enterprise ecosystem, making it difficult for software providers to scale independently.Business Insider Intelligence
Through this partnership model, smaller enterprise software providers expand their distribution, and the cloud providers capture lucrative cloud hosting contracts. In January, for example, Amazon agreed to distribute software from Apptio Inc. to AWS customers, and Apptio Inc. in turn agreed to expand its AWS footprint.
Amazon helped pioneer this general practice, borne out of the AWS Connections service that offers enterprise software providers a means of selling to the AWS customer base. Since 2019, AWS Connections has arranged approximately 2,000 meetings connecting enterprise startups with AWS cloud customers, according to The Journal. Microsoft only adopted the practice in September, when it enticed email security firm Abnormal Security Corp.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Oracle can now claim to be hosting 'two most important sites of our generation' — TikTok and ZoomPresident Donald Trump said Saturday that he has approved a deal in principle where enterprise software maker Oracle and retail giant Walmart will partner TikTok in the U.S.
Read more »
Shell will slash costs, invest in renewables through 'Project Reshape' - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Here's why financial market data is moving to the cloud - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Microsoft just spent $7.5 billion in an attempt to beat PlayStation 5 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Microsoft buys Bethesda Softworks for $7.5 billion - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
ByteDance contradicts President Trump on TikTok deal - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »